Social Science
Thursday, March 11, 2010
“Why your world is about to get a whole lot smaller: Oil at the end of Globalization”
MEET BESTSELLER CANADIAN AUTHOR JEFF RUBIN AT THE IIC
Published in Italy: "Che Fine Ha Fatto Il Petrolio? Energia e futuro dell’economia". Elliot Edizioni

The Italian Cultural Institute in collaboration with Random House and the Italian Chamber of Commerce of Ontario, presents Canadian author Jeff Rubin on the occasion of the pubblication in Italy by Elliot Edizioni of his latest best seller “Why your world is about to get a whole lot smaller: Oil at the end of Globalization”,
Thursday March 11, 2010 - 6:30 pm
Istituto Italiano di Cultura - 496 Huron St., Toronto
Free admission (THIS EVENT IS FULL)
Infoline: 416.921.3802 ext. 221
Last year, the book was a ground-breaking assessment of the future of the global economy in a world where “cheap energy” is a thing of the past by the economist who was the first to predict triple-digit oil prices.
Renowned economist and energy expert Jeff Rubin will talk about a series of relevant topics for our present and future. How skyrocketing oil prices, not subprime lending, caused the recession. Why "fuel efficiency" doesn’t lead to conservation—it leads to increased consumption! Why ethanol and other alternative fuels are a joke. Why the real dangers of carbon emissions (global warming) come not from the North America, but from the developing world—and why there should be a “carbon tariff.” Why Canadian industries like steel and agriculture will be revitalized in the world to come. Why the end of the current recession will see oil prices rise to unprecedented levels and how that will reverse globalization—not necessarily a bad thing. Rubin will mention how all these changes will affect Europe and Italy in particular.
JEFF RUBIN
Since becoming Chief Economist at CIBC World Markets in 1992, Jeff Rubin has been Canada’s most followed economist. He wrote a widely followed national column in The Globe and Mail called “Ahead of the Curve” for over four years, and he has been a fixture on network coverage on the federal budget and other key economic events for almost two decades. More recently Jeff Rubin has been an outspoken advocate of putting a price on carbon emissions in our economy. Abroad, Rubin is best known for his work on global energy markets and has become internationally recognized for his prescient calls on oil prices and their economic impacts. He was one of the first economists to recognize the full implications of depletion for future oil supply growth. In 2005 he predicted that we would see $100 per barrel oil prices within two years. He is now predicting even higher oil prices in the future, including the advent of $26 per litre in North America. Not only does Rubin hold an impressive track record at predicting oil prices, but his research on emerging trends in energy markets and their impact on the global economy has been noted around the world. Like his research on how soaring transport costs will soon reverse the mass exodus of North American manufacturing jobs to cheap but distant labour markets in Asia. In Maggio 2009 Random House pubblished Jeff Rubin “Why your world is about to get a whole lot smaller: Oil at the end of globalization”simultaneously in Canada, the US and the United Kingdom in May. Where we reside, how we make a living, what we eat will all be up for grabs, redefining the very nature of our economy. From a mass exodus of North American drivers off the roads to the reconversion of far flung exurbs back into farmland, “Why your world is about to get a whole lot smaller: Oil at the end of Globalization” provides a provocative and intriguing glimpse of the many ways in which we will have to adjust to the reality of energy scarcity. And according to Rubin, it’s an adjustment that we may all be the better off for making. Jeff Rubin holds an undergraduate degree from the University of Toronto, where he graduated with distinction, and a graduate degree in economics from McGill University. He lives in Toronto with his wife and children.
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JEFF RUBIN, WHY YOUR WORLD IS ABOUT TO GET A WHOLE LOT SMALLER: Oil and the End of Globalization, Random House Canada/$29.95.
Jeff Rubin will sell his Canadian hardcover for $20 even (retails for $29.95 + GST) and will sell his Italian edition for $15 even (retails for 19.50 Euros).

Information
Date: Thursday, March 11, 2010
Times: 6:30 pm
Venue: Istituto Italiano di Cultura – 496, Huron St., Toronto
Presented by: Italian Cultural Institute
In collaboration with: Random House and the Italian Chamber of Commerce of Ontario
Free admission

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